Case Study: FutureMatch x Recruitics
- Challenge or Opportunity
A large equipment manufacturing company faced the challenge of attracting highly skilled software engineers for over 40 mission-critical roles. The talent pool was highly competitive, and the company needed to raise awareness in smaller geographies where attracting software engineering talent was particularly challenging. They sought an efficient way to engage this audience and generate high-quality leads in a cost-effective manner.
- Our Approach
To address this need, we developed a lead-generation campaign using LinkedIn, leveraging Recruitics’ ‘Predict’ and ‘Attract’ functionalities. These features helped refine targeting and increase visibility among software engineers, including those who had not yet interacted with the company’s job postings. By creating a campaign with tailored messaging and a clear call to action, we raised awareness of the company’s roles and captured warm leads directly through a LinkedIn ad driving to a lead-gen landing page.
Recruiters were able to engage with candidates who clicked ‘I’m Interested’ in a conversation with a recruiter. Using ‘Attract’, we ensured that our content reached the right audience, while ‘Predict’ helped anticipate candidate behavior, making our outreach more efficient and targeted.
- Results / Impact
- • 326 warm leads generated at a cost of £40 per lead, significantly outperforming the industry average of £110.
- • 81% of leads had not previously viewed a job posting, demonstrating the success in expanding reach and building brand awareness.
- • 17% click-to-conversion rate — more than double the LinkedIn average, showcasing the power of targeted, personalized messaging.
- • Two-thirds of leads had C++ as a core skill, directly aligning with the technical requirements of the roles.
- Relevance
This campaign is highly relevant for today’s HR and talent acquisition leaders, as it illustrates how AI-driven strategies can effectively engage niche technical talent pools. Tools like Recruitics’ Predict, Attract, and Convert help employers reach top candidates before they enter active job search mode, enabling the creation of stronger talent pipelines.
If integrated with Apply Anywhere, the campaign could have delivered even greater efficiency. Apply Anywhere streamlines the candidate experience, increases conversions, and simplifies recruiter workflows — reducing cost per quality applicant by 33% and boosting conversion rates by 50%.
As Adam Stafford, CEO of Recruitics, puts it:
“Hiring is about access to the right candidates. ApplyAnywhere meets job seekers where they are, creates a frictionless experience for those who fit, and introduces just enough positive friction to ensure quality. It doesn’t just speed up applications, it improves them.”
Client Testimonials
“Great platform with unmatched client support. The consistency that they have been able to provide us and our clients month over month, year over year, is what matters most. We know we can count on them to drive results.”
“Recruitics is not only extremely quick to launch but has been extremely responsive when it comes to changes to metrics. They’re readily available and flexible with our needs as a start-up. They’ve built out a robust platform to help us monitor campaigns. Highly recommend.”
Additional Recognition
Recruitics was nominated for the REC Recruitment Technology of the Year award for its AI Analyst tool, reinforcing its position as a market leader in innovative recruitment technology.
Ready to stay ahead in the ever-changing world of HR? Join us at HR Vision, where top HR leaders gather to explore the future of work, HR trends, and the power of HR analytics and technology.
