How to Prepare for the Future of Work with Olga Martens-Stuurman

  1. What key workforce trends should businesses prepare for today? 

There are no trends that will have the exact same impact or require the same preparation for all countries, organizations, teams, and individuals. There are megatrends that no one can escape due to their effect on a global scale, like demographic shifts (median age around the globe is increasing), but these shifts happen at different rates and from different starting points. The same is true for strong signals (strong drivers of change influencing tomorrow’s way of working, like fluid realities or AI everywhere) or weak signals (early-stage trends that could become transformative, like emotional AI or hyper-personalization). Most important is to spend a portion of your time on becoming future-ready, on top of managing today’s issues, and to develop a method to scan the environment, assess what scenarios are possible and preferable in your context, and start preparing to close gaps in capabilities, skills, work- and org-design.

  1. You emphasize turning strategy into execution. What are the key challenges organizations face when implementing future-of-work initiatives, and how can they overcome them?

Once you start to scan the environment, it is easy to explore more and more and stay on a theoretical and strategic level, but you need to translate information into your context, make assumptions concrete, experiment to verify hypotheses, and turn ideas into action, preferably co-designing it with leaders and employees.

  1. With AI reshaping job roles, what advice do you have for HR leaders who need to reskill employees for the jobs of the future?
  • • Be clear what you are trying to achieve: what problem are you trying to solve, and/or opportunity are you going after, and what is needed to do so? AI might be a solution, but there might be other solutions to pursue. 
  • • What capabilities and skills do you need, by when, at what level and for how many? This will determine your approach for upskilling, reskilling, hiring, buying, partnering, etc. 
  • • Start small with a few skills of the future. Offer different proficiency levels and learning methods, and ensure you add applying and sharing elements beyond learning.
  • • Look beyond productivity gains as the only measure of success and explore other metrics like quality improvements, reductions in errors/variations, reduction in workloads, team effectiveness, etc. Explore how work design could augment technology and what mindset is needed beyond the toolset and skillset to be future-ready.
  1. You have extensive experience in designing employee experience initiatives. What are the most overlooked factors that contribute to a truly engaging and future-ready work environment?
  • • Listening is key; listen frequently, deeply and widely. Share your insights and plans and be transparent about the intent, approach, progress, successes and learnings. Communicate often, using different methods (beyond surveys, use QR codes, forums, design thinking sessions, interviews, quick polls etc.). Ensure there is a good feedback loop; act upon the feedback, share feedback summaries, show priorities and prioritization method. 
  • • Collaborate across functions and with partners. Speed of change is fast, you can’t do everything alone. Co-designed solutions and diverse input will lead to more trust, more accepted output and better outcomes.
  • • Experiment (ask questions, do research, test hypotheses, and draw conclusions) to explore observations and answer open questions. Be open to learning and dealing with unexpected outcomes.
  1. How can HR leaders prevent change fatigue in long-term transformations?

Change is hard for many. Try to simplify and ‘bundle’ changes in overarching themes so it does not feel there is a storm of changes coming all at once, but that certain changes not only fit together, but will accelerate outcomes. Ensure there is time for people preparing the change, for leading the change, and for being influenced by change. Be open to critical questions, take concerns seriously, and have difficult conversations. Explain the ‘why’ often, and form a network of supporters on all levels. Invest in ‘moments’ that matter, so that individual and team expectations are shared and discussed, and everyone is aware of what is important for people to do their best work, alone and together.

  1. How can organizations foster a culture of continuous learning and innovation?

Have role models that are not only enthusiastic about learning and innovation but that showcase with the priorities and actions that they are serious about both. E.g., they continue to invest in learning themselves and share insights, they showcase people that invest in learning, they demonstrate their commitment to innovation consistently, they support people taking risks, and share both success and learning.

  1. What are the common mistakes in workplace transformation, and how can they be avoided?

Underestimating the effort it will take to deploy the transformation and misaligned priorities can cause unclarity, rework, mistakes, frustrations, and even burnout. Having clarity on goals, success criteria, and aligning on approach and governance model in an early stage will help. Regular stakeholder reviews and progress report outs are important, but should not be overwhelming; the team needs to have the empowerment to make certain decisions, to learn from mistakes, and to build trust.

  1. Finally, what does ‘future-ready leadership’ look like today?

Leaders who can turn uncertainty into an advantage, enabling their people to better navigate the rapidly changing world of work. It involves building new skill sets, mindsets, and tool sets that strengthen the capacity and confidence to anticipate, innovate, learn, and progress today and tomorrow.

Ready to stay ahead in the ever-changing world of HR? Join us at HR Vision, where top HR leaders gather to explore the future of work, HR trends, and the power of HR analytics and technology.

RECEIVE THE CONTENT HUB NEWSLETTER

Content Hub

Name(Required)
This field is for validation purposes and should be left unchanged.
Download the Free Burnout Risk Assessment Template

All fields are required.

Name(Required)
This field is for validation purposes and should be left unchanged.

Frequently Asked Questions (FAQ)

Fill out a short form and pay in a convenient way. There is an additional discount for group applications

Book Now >

Leave a request and we will calculate the discount individually for your group depending on the number of people

Get Group Discount >

Book Now >

Please fill out the form and we’ll contact you

Sponsors >

Leave your details, and a member of our team will contact you shortly.

FAQ

Name(Required)
This field is for validation purposes and should be left unchanged.

Fill out a short form and pay in a convenient way. There is an additional discount for group applications

Book Now >

Early bird discount is still available – book now and save £1000

Book Now >

Sign Up for Special Offers >

Leave a request and we will calculate the discount individually for your group depending on the number of people

Get Group Discount >

Book Now >

Please fill out the form and we’ll contact you

Sponsors >

Leave your details, and a member of our team will contact you shortly.

FAQ

Name(Required)
This field is for validation purposes and should be left unchanged.